Can Indian Home Décor be valued at 20 Billion USD
Every once in a whilewriters come across exceptionally crafted whitepapers.Gemsymphonies whose notes are poetically scripted many times over to perfection.This occurred to me more than a year back when myservices were required by a small start-up looking to make a PR footprint.
We studied the dynamic nature of the Indianeconomy.We analysed how certain developmentscould radicallyshift powers from established firms in the favour of emerging enterprises in just a matter of time. We came to the conclusion that emerging or small scale enterprises could always take on giant corporations.
Prophetically a year down the line, I find the study holding merit in the realm of Indian Home Décor. Now that I have tickled your curiosity on the subject, let’s examine how this is being achieved in some detail.
Home decor is the latest category added in all e-commerce markets and digital pundits believe it has high immense potential for development. They refer to it as thegigantic Indian wooden elephantthat will swell to a business valuation of 20bn by 2020.
The Indian home décor industry provides employment to millions of designers, carpenters and other skilled artisans butit still needs impetus tosuccessfully transform into a structured self-sustaining one.Currently there are just a few stable firms, the Goliaths in decor business; like Pepperfry.com, Fabfurnish.com and Urbanladder.com.
They are firm and providing successfully to this niche furniture segment. They have developed strong brand equity, logistics and finally efficient web enabled platforms to safely dospeedy business.But I wonder if this strategy is enough for to ensure long term success? I mean when we are talking about significantly contributing to Indian economy more players are surely needed.
Thus enter the David’s
Smaller start-ups that are self-funded and growing slowly and steadily also contribute in honing of this sector. Many are just doing what matters the most in any consumer driven business – Keeping the customer satisfied and not looking at expanding at Mach speed.One should not be surprised to find some of the emerging firms décor firms like afyDecor.com also making a noticeable contribution.
Totally organic they are looking at innovative proactive solutions in line with their time bound objectives.Since it is going to be KingCustomerwho finally decides the true winner in the long run. I wonder if we could see a classic case of market disruption, a true David vs. goliath when the time is right.
Brian Anthony is a writer working with afyDecor.com since its inception. Qualified as an English Literature graduate with a post graduate diploma in journalism and mass communication he brings years of experience in his formal writing.Although, currently writing for décor he has earlier published several blogs, articles and social media contentfor topics on personal finance, private equity, fashion and life style.More information about Brian can be found @linkedin.